CaliSuperSoil

/ 01

The Client

CaliSuperSoil, is a pioneering force in the world of organic and all-natural super soils. Their journey began with a desire to participate in the prestigious 2017 World Cannabis Cup, but it was the extensive research and preparation that led to the birth of their exceptional product. With an unwavering commitment to excellence, the team behind CaliSuperSoil spent 18 months meticulously refining their artisanal soil blend, ensuring it met the highest standards of quality and nutrient density. The result is a 60-day fermented super soil, enriched with 18+ amendments and living microbes, making it 800% more nutrient-dense than ordinary potting soil.

Industry

eCommerce

Location

Los Angeles, CA

Involvement

UI/UX Design
Graphic Design
Web Development

Visit

CaliSuperSoil.com

/ 02

The Approach

During the CaliSuperSoil project, our initial emphasis was on enhancing the existing website rather than a complete overhaul. We introduced new sections to showcase and elaborate on the soil, and expanded the product catalog with additional offerings. Employing a strategic mindset, we prioritized essential projects, collaborating closely with stakeholders to achieve the successful expansion of CaliSuperSoil's product range. By leveraging the support of other contractors, we maximized available resources to create a comprehensive e-commerce website that fulfills all the requirements for individuals starting their own home grow.

/ 03

The Challenge

CaliSuperSoil faced a distinctive challenge as it shared similarities with TheBudGrower, yet focused solely on soil sales. While working on both brands, striking a balance between them was crucial. The competitive soil market demanded offering the best soil and continuously expanding the product line, which made the project enjoyable and rewarding.

/ 04

Digital Marketing

Various digital marketing channels, including Facebook ads, affiliate banners, and website promotions, provide us with a wide range of opportunities to connect with our customers. By utilizing attention-grabbing graphics and holiday-themed banner ads, we continuously explore novel ways to engage our audience. Personally, I take immense pleasure in the creative process of crafting these ads, enabling me to discover innovative methods of reaching and captivating our customers.

/ 05

Email Campaigns

Email marketing serves a vital role in fostering communication with our customers, offering them exclusive deals on grow kits, and keeping them updated about company news. I create diverse email styles, tailoring them for holidays and special offers. This approach allows us to improve design elements and precisely target specific areas to effectively engage our audience.

/ 06

The Results

The company has risen to become one of the leading brands in the home grow industry and has earned recognition as one of America's Top 5000 fastest-growing companies. Exciting future plans are underway to venture into new untapped markets, potentially revolutionizing the way people perceive home cultivation.