Web · eCommerce · Campaign systems
The
BudGrower
Turning a complex product catalog into a clear, useful buying experience that supported sustained eCommerce growth.
WordPress
From education to conversion.
The BudGrower needed to explain unfamiliar products without slowing down the path to purchase. I connected the website, visual system, product education, campaigns, and email into one consistent experience.
My role covered UX, visual design, front end production, campaign creative, and ongoing eCommerce optimization. The work gave customers clearer reasons to buy and gave the internal team a more flexible system to publish with.
Complementary brand
Complete growing systems, supported by better soil.
The BudGrower focused on complete grow tents, kits, and equipment. CaliSuperSoil complemented those systems with the soil customers needed to begin growing. Together, the two brands supported more of the customer journey, from choosing a setup to preparing it for use.
I worked across both brands while keeping their roles clear. The BudGrower organized the full growing system, while CaliSuperSoil gave the soil product its own focused education, storefront experience, and campaign identity.
Explore the CaliSuperSoil storefront →
Making product education useful
Business need
Customers needed clear explanations of unfamiliar growing products and an easier path to purchase.
My responsibilities
Website UX and front end production, product education, campaign graphics, and email marketing across The BudGrower and CaliSuperSoil.
What I changed
Connected storefront content with campaign and email creative so product explanations and buying prompts worked together.
Tools
WordPress, HTML/CSS, email marketing platforms, and Adobe Creative Cloud.
Results and context
The portfolio reports 45% revenue growth across the two brands, alongside improved email opens and retention during this work. These reflect the wider business program rather than an isolated page redesign.