eCommerce revenue growth across The BudGrower and CaliSuperSoil, supported by my work on storefronts, product education, and campaigns.
Selected impactResults that mattered
Websites, campaigns, and customer growth.
Increase in email opens through clearer creative, messaging, and lifecycle strategy.
Increase in customer retention through improved journeys, targeting, and automation.
Increase in social engagement after creating a more consistent content system for Kao Aesthetics.
BudGrower and CaliSuperSoil figures reflect the broader program during my 2021 to 2025 work across both brands. Open rates are considered alongside clicks, purchases, and unsubscribes.
Featured workWeb, email, and marketing
WordPressWeb · eCommerce · Campaign design
The BudGrower
A flexible storefront and campaign system built to turn product education into measurable growth.
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Klaviyo
MailchimpEmail · Lifecycle · Automation
Email Lifecycle
Email and SMS experience spanning campaign strategy, segmentation, branded creative, automated journeys, and performance review.
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Web · Content strategy · Lead generation
Omni Dental Solutions
A service-focused website helping dental practices understand outsourced billing support and take the next step.
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WebflowBrand · Product · Web
Trophy Fishing
An original tabletop game connecting brand identity, product design, packaging, and a website in preparation for launch.
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All work
5
ServicesHow I can help
From the website
to the next purchase.
Design, development, and email marketing support that connects your brand with the customer journey.
01 · Web design and development
Clear websites.
Useful experiences.
Responsive websites, campaign landing pages, content updates, and front end development built around your business goals.
WordPress · Webflow · HTML/CSS
Explore web services02 · Shopify and eCommerce
A better path
to purchase.
Storefront improvements, product pages, merchandising, and theme customization that make shopping easier across devices.
Shopify · Liquid · Product merchandising
Explore eCommerce services03 · Email and lifecycle marketing
Campaigns that
keep customers.
Email and SMS campaigns, customer segmentation, automated journeys, and testing to support engagement and repeat purchases.
Klaviyo · Mailchimp · Automation
Explore email servicesAbout me
Design through
growth.
I’m a multidisciplinary designer and front end developer who connects what customers see with what helps a business grow.
Web and eCommerce
Responsive websites, storefronts, product pages, and front end development.
Design to measurement
Creative systems informed by customer behavior, testing, and business results.
Email lifecycle
Campaigns, automated journeys, segmentation, and retention-focused creative.
18+Years of design and digital experience
100+Projects completed across brands and industries