03 · Email and lifecycle marketing
Campaigns that
keep customers.
Email campaigns and automated journeys combining strategy, copy, design, segmentation, production, and testing.
KlaviyoMailchimpAutomationHTML/CSS
Useful messages at the right moment.
I help brands plan, design, build, and improve email programs across the customer lifecycle. The work can include a promotional calendar, a single campaign, automated flows, or ongoing creative and production support.
Every message should have a clear role. Strong hierarchy, relevant targeting, and consistent testing help email support both the customer experience and the business.
How I can help.
Creative and strategic support from the campaign idea through production, launch, and performance review.
Campaign strategy and creative
Promotional planning, message hierarchy, copy direction, branded design, and responsive production.
Lifecycle automation
Welcome, abandoned-cart, post-purchase, re-engagement, and other journeys built around customer behavior.
Segmentation and personalization
More relevant sends based on customer activity, interests, purchase history, and lifecycle stage.
Testing and reporting
A/B testing and performance review across opens, clicks, purchases, retention, and unsubscribes.
From audience to send.
Define the goal
Identify the audience, desired action, offer, and role of the message in the broader journey.
Create the message
Develop the copy hierarchy, visual direction, and calls to action around one focused idea.
Build and test
Produce responsive emails, configure targeting, and check rendering and links before launch.
Learn and improve
Review performance and use what worked to strengthen future campaigns and flows.
Related case study
Email Lifecycle
Campaign and lifecycle work across The BudGrower, CaliSuperSoil, and Virtual Canvas Design, including launches, seasonal promotions, segmentation, automation, and testing.
View case study →Need stronger email support?