Welcome
Set the tone, introduce the brand, communicate value, and guide new subscribers toward a useful next step.
Email · Lifecycle · Automation
Email
Lifecycle
Campaign and lifecycle systems combining strategy, branded design, segmentation, automation, and testing.
Klaviyo
Mailchimp
RoleEmail Marketing and Lifecycle Specialist
ScopeCampaigns, flows, segmentation, and testing
BrandsThe BudGrower, CaliSuperSoil, and Virtual Canvas Design
OutcomeGrowth in revenue, opens, and retention
Useful messages, sent at the right moment.
I designed and developed email campaigns for product launches, seasonal promotions, and automated customer journeys. Each program connected campaign strategy, visual design, copy, targeting, production, and measurement.
Segmentation, personalization, and A/B testing helped refine the experience over time. I paired strong brand expression with clear hierarchy and calls to action so every message had a specific job to do.
45%reported increase in revenue across the broader program
15%reported improvement in email open rates
↓reduced cart abandonment through lifecycle work
Selected campaigns
One lifecycle discipline, three different brands.
Lifecycle flows
From first welcome to re-engagement.
Abandoned cart
Reconnect customers with products they considered and remove friction from returning to checkout.
Re-engagement
Bring inactive subscribers back with relevant content, refreshed offers, and intentional audience targeting.
From audience insight to measurable campaign.
Campaign strategy
Planned product launches, promotional calendars, holiday campaigns, and automated journeys around clear customer actions.
Segmentation and optimization
Used segmentation, personalization, A/B testing, analytics, and reporting to improve relevance and performance.
Creative and production
Handled visual design, copywriting, campaign production, and HTML/CSS implementation across responsive email layouts.
Tools
Klaviyo, Mailchimp, Shopify, WooCommerce, Figma, Adobe Creative Cloud, HTML/CSS, and AMPscript.
Results and context
The email portfolio reports 45% revenue growth, 15% higher open rates, and reduced cart abandonment across the broader body of work. These figures represent the wider marketing program rather than the effect of one individual send.
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